Nike

Project: Own the Ground | Nike Alphafly 3

The Concept: To visualize "supersonic speed" without standard running shots. We drew a parallel between the Rafale Fighter Jet (Sky Dominance) and the Nike Alphafly 3 (Ground Dominance).

Key Features:

• Hyper-Realism: Generative AI utilized to create a cinematic Saudi desert runway.

• Parallel Editing: Synchronizing the pilot’s focus with the runner’s ritual.

• Sound Design: The heartbeat of the film, using silence vs sonic booms to drive tension.

The Outcome: Repositioning the shoe from athletic gear to aerospace engineering.

Concept & Direction: ABD ALHAKEEM ALDALLAL